Nike – Air Max ’17

3D, Project

Go lighter, go longer.

A metaphorical exploration of air and the negative space it occupies.

The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.




Development reel by the amazing Lukas Vojir


Credits
 –
Concept, Design & Direction:
ManvsMachine
Client:
Nike Europe
Audio:
Zelig